Well, if the oddness of its rocket-like rise has you curious, here are a few ways you can get some liquid Bomb Pops without making a sticky mess. “It seems like this is the year of rocket pop, for some reason,” Pieri said. It has grown from being a childhood memory to the point where you’ve got multiple adult options to scratch that rocket pop-shaped itch. But it clearly wasn't the only one developing a flavor based on the popsicle. At that time, Pieri says he didn’t see any other companies with a rocket pop flavor in the marketplace. Mighty Swell was developing the flavor in 2021. "We thought it was a really cool sense of nostalgia to tap into." "I think it took us about three or four iterations to really nail down the different layers of flavor," says Andrew Pieri, vice president of operations for Austin-based seltzer company Mighty Swell. Somehow a whole lot of companies, all at once, have combined those nostalgia-laden flavors into a single drink. That’s a three-layer stack of lime, cherry, and blue raspberry. ![]() The iconic rocket-shaped, patriotically colored Bomb Pop has become a flavor.īomb Pops were developed in 1955 and, despite changing hands in the ’90s when Merrit Foods closed, are still made with the same recipe today. We're not just talking about popsicles being launched out the window of ice cream trucks, but a drink flavor. It might not be as ubiquitous as the summer when hard seltzer took over, but there's a surprising flavor spreading like your sweat beads down your forehead: rocket pops. Each summer has its own song, its own drink, its defining movie. Those generalizations help us distinguish one summer from another. That’s what we want from an energy drink, and Ghost delivers again.Summer is for generalizations. The inclusion of AstraGin is another excellent addition for its role in increasing the absorption of every other ingredient.Īt the end of the day, Ghost Energy leaves you feeling good, both through ingredient quality and excellent flavors combinations. With the inclusion of ingredients like natural caffeine, which often helps to avoid the more unappealing side effects of caffeine found in many other formulas, Ghost’s commitment to quality is apparent. Of course, all of the pretty cans and cool flavor collaborations have to be backed up by quality, reliable formulas, and Ghost takes this responsibility seriously. In this industry, things like aesthetics and the “ cool factor” really matter: and Ghost has it down to a science. Inside, Dan Lourenco, founder and CEO of Ghost Lifestyle, calls it more refreshing than the cherry limeade flavors of the powdered supplements (like Legend pre-workout, Gamer, and Amino). ![]() ![]()
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